WORLD RHINO DAY 2025

Posted by Suzette on Fri September 19, 2025 in White Elephant Wildlife.

For #WorldRhinoDay2025, we’re sharing the story of one very special rhino on our reserve.

As many of you know, our reserve is part of the Black Rhino Range Expansion Project. If you’re new to it, you can read more about the project and its purpose on WWF's website here and here.

Meet Cusha – our beloved founder female. At the remarkable age of 25, she has survived the relentless wave of poaching that threatens her species. Her name means “to hide”, a fitting description for a mother who quietly raises her calves, with her secret life revealed only through our trail cameras. She is currently raising her seventh calf, fiercely protective and wise in equal measure.

Saving this extraordinary species requires collective action. Just 6 788 black rhinos remain in the wild – a sobering number – yet, it is also a story of hope: in the late 1990s, numbers had plummeted to around 2 000, and only through dedicated conservation efforts across Africa have we seen this recovery.

Cusha and the rest of her kind rely on these ongoing efforts to survive the senseless demand for rhino horn. Greed not only disturbs the balance of nature but also erodes the future of humanity. Climate change, global warming and traditional medicine demands are together chipping away at the very core of our existence.

🌍 PLEASE HELP PROTECT CUSHA AND HER HABITAT.

#ProjectRhino plays a vital role in supporting both private and public reserves to keep rhinos safe. If you feel moved to help, please click here.